Inside A Novice Watch-Buyer’s Mind

Inside A Novice Watch-Buyer’s Mind

I have always loved watches. From the time I was young, I loved the different styles and colors, chronographs vs. dress; hell, I even loved pocket watches. But, it wasn’t until recently that I started to appreciate the engineering that goes into making a quality watch. 

Luckily, I get to hang out with the creator of spazz.com on a regular basis, so I get schooled on the in”s-and-out’s of a variety of different watches. There is so much to learn and understand, and I am taking it all in little by little. 

So, I decided to write this article to help others like me - the guys who love quality watches but don’t have the money to buy the best of the best. The good news is that you don’t always have to buy the best; just buy the best in the range that you can afford. 

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How Competitive Diving Helps Judge Watches

How Competitive Diving Helps Judge Watches

“A fool and his money are soon parted.”

That is a famous proverb that seems to be the foundation of the marketing used by watch brands today. In other words, for better or worse, despite the absolute fact that watches are machines, tools, instruments of time, etc., watch brands want us to view and judge watches subjectively like jewelry. This is how you end up with gold dive watches, for example, and people foolish enough to buy them.

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The Time Grand Seiko Ruled The World

The Time Grand Seiko Ruled The World

If you’ve lived all your life in the Western hemisphere, your opinion of Seiko most likely is that Seiko makes “cheap” watches. That they are not very high-end.

If you haven’t lived all your life in the Western hemisphere, or you are a true watch person, then you know that is absolutely false!

In fact, the Seiko Credor Eichi II is quite possibly the most interesting and best-finished watch in the world. It goes toe-to-toe, literally, with the Laurent Ferrier Galet Micro-Rotor and the Philippe Dufour Simplicity. Furthermore, the Credor line also contains some higher-end complication watches, such as the Credor Repeater, Credor Sonerie, and the Credor Fugaku Tourbillon. These are complications that only a hand full of companies can compete with. Rolex, Omega, Longines, and many other traditional “big” brands from the 60's can not, and never have!

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When Image And Reputation Matter

When Image And Reputation Matter

There’s an old saying that I love that goes like this: Nothing is good or bad, but thinking makes it so.

This is so engrained in our psyche as humans, that companies have started to invest more and more money in making us think their products are great, rather than actually making great products. It’s cheaper and they make loads more money, and the watch industry is no exception. Never has the watch market been filled with so many overpriced and boring watches (a reason why the vintage market is so hot), period.

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Happy New Year! And Materialism As We Enter 2017

Happy New Year! And Materialism As We Enter 2017

Every year we have our "new year's resolutions", but given the holiday season has just ended, which is always filled with the standard commercialism and retail therapy, I thought it might be worthwhile to give my perspective on the subject. Specifically when we refer to a certain type of spending as "materialism" - this ties in nicely with the watch world, since 2016 was officially the worst year on record since the early 80's!

First, what is materialism?

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Bang-For-Your-Buck: Zenith El Primero 36000 vph

Bang-For-Your-Buck: Zenith El Primero 36000 vph

Quite possibly an ongoing series, today’s bang-for-your-buck is the Zenith El Primero 36000. Specifically the 38mm version that is branded “original”, as in the original case specs/design from 1969.

The history behind the El primero is legendary. It was one the first three automatic chronograph ever made. The Heuer c.11 and the Seiko c.6139 being the other two and all were released within months of each other in 1969. The Zenith is named “El Primero”, which means “the first” in Spanish, because Zenith released their prototype before either Heuer or Seiko could release theirs (although both the heuer and Seiko were available for purchase before the El Primero).

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Bang-For-Your-Buck: Rolex Explorer 14270

Bang-For-Your-Buck: Rolex Explorer 14270

New watch prices have dramatically increased over the years. Even when factoring for inflation, watches cost more today than any other time in history. This is why when we come across a watch that is a good deal, we like to mention it asap!

Today’s bang-for-your-buck is the Rolex Explorer ref.14270 (or even the 114270, which had minor changes: a slightly upgraded caliber 3130, the addition of solid end links, and the subtraction of lug holes), which can be bought on the pre-owned market for just over $3,000 to about $3,500. An excellent value, especially when you consider that a brand new Explorer will run you close to $7,000.

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