Fondation de la Haute Horlogerie Is A Joke!

Fondation de la Haute Horlogerie Is A Joke!

Not too long ago the Fondation de la Haute Horlogerie (FHH), released a white paper that took them over 3 years to complete, which was supposed to define for us all mere mortals what "fine watchmaking" really is. To do this, the established a "Cultural Council" made up of 46 "experts" that would judge all brands and watches across a series of criteria both subjective and objective.

The end result was that only 68 brands managed a score high enough to qualify their watches as "fine watchmaking".

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How Competitive Diving Helps Judge Watches

How Competitive Diving Helps Judge Watches

“A fool and his money are soon parted.”

That is a famous proverb that seems to be the foundation of the marketing used by watch brands today. In other words, for better or worse, despite the absolute fact that watches are machines, tools, instruments of time, etc., watch brands want us to view and judge watches subjectively like jewelry. This is how you end up with gold dive watches, for example, and people foolish enough to buy them.

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The FHH White Paper Might As Well Be Toilet Paper

The FHH White Paper Might As Well Be Toilet Paper

Yesterday, April 26, 2017, the Foundation de la Haute Horlogerie (FHH) released a white paper on “Fine Watchmaking”. In short, the white paper was created to promote what they’re calling “Fine Watchmaking”, and they defined 4 market segments and 7 areas of expertise by which 46 “independent international experts” used to judge brands against. These people make up what they’re calling the “Cultural Council”. For a watch to be qualified it must score at least 60% where 65% of the score is objective and 35% is subjective.

In total, 86 brands were judged, 68 made the cut, and only 28 were so good they became partners.

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Buy Or Not To Buy: Young Independents

Buy Or Not To Buy: Young Independents

If you ask me, I would recommend against buying a watch from a young independent company. This is my general rule, and this has nothing to do with the quality of the watches, because young independents make some amazing watches, and I do mean amazing! My recommendation is simply based on the economics of the watch industry itself.

Currently, buying a watch brand new has never been a bigger ripoff. If one compares prices of watches today to even 20 or 30 years ago, factoring for inflation, watches are one of the few things in our world that are actually much more expensive.

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The Omega Speedmaster Turns 60

The Omega Speedmaster Turns 60

Regardless of industry, companies that make products are always trying to create that perfect product that can translate not only to great sales, but that can actually become an icon.

In computers, think of the iPhone. The first true Smartphone and it literally changed how every single human who has ever held a mobile phone sees mobile telephony forever.

In the automotive world, think of what it must have been like when in the early 70’s Ferrari introduced the 308 GTB. In an era where most cars were the size of small boats, here comes this sleek, wedge inspired design that literally sliced through the air standing still. It defined Ferrari for a new generation and defined what an exotic sports car is supposed to be, having influenced hundreds of designs afterward.

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Meaning of Rolex 'underline' revealed

Meaning of Rolex 'underline' revealed

When it comes to the watch collecting world, specifically the Rolex watch collecting world, the fabled 'underline' has been a mystery.  

A Submariner or Daytona or Explorer with an underline on its dial is worth easily 1000% more than a non-underline version. 

There is absolutely no difference between the watches other than the tiny bit of faded paint, but its value is, as mentioned, very different.  

Turns out it was all an elaborate April Fools' Joke by some Rolex collector! - let's call him Bubba to protect his identity. 

It was easy for Bubba to make 'underline' Rolex dials since no one expects them to be pristine and they can't be authenticated by Rolex. So a faded underline would do.  

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The Time Grand Seiko Ruled The World

The Time Grand Seiko Ruled The World

If you’ve lived all your life in the Western hemisphere, your opinion of Seiko most likely is that Seiko makes “cheap” watches. That they are not very high-end.

If you haven’t lived all your life in the Western hemisphere, or you are a true watch person, then you know that is absolutely false!

In fact, the Seiko Credor Eichi II is quite possibly the most interesting and best-finished watch in the world. It goes toe-to-toe, literally, with the Laurent Ferrier Galet Micro-Rotor and the Philippe Dufour Simplicity. Furthermore, the Credor line also contains some higher-end complication watches, such as the Credor Repeater, Credor Sonerie, and the Credor Fugaku Tourbillon. These are complications that only a hand full of companies can compete with. Rolex, Omega, Longines, and many other traditional “big” brands from the 60's can not, and never have!

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When Image And Reputation Matter

When Image And Reputation Matter

There’s an old saying that I love that goes like this: Nothing is good or bad, but thinking makes it so.

This is so engrained in our psyche as humans, that companies have started to invest more and more money in making us think their products are great, rather than actually making great products. It’s cheaper and they make loads more money, and the watch industry is no exception. Never has the watch market been filled with so many overpriced and boring watches (a reason why the vintage market is so hot), period.

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Happy New Year! And Materialism As We Enter 2017

Happy New Year! And Materialism As We Enter 2017

Every year we have our "new year's resolutions", but given the holiday season has just ended, which is always filled with the standard commercialism and retail therapy, I thought it might be worthwhile to give my perspective on the subject. Specifically when we refer to a certain type of spending as "materialism" - this ties in nicely with the watch world, since 2016 was officially the worst year on record since the early 80's!

First, what is materialism?

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More Bad News For The Watch Industry (Which Isn't Necessarily Bad)

More Bad News For The Watch Industry (Which Isn't Necessarily Bad)

It has now become common knowledge that this past year has been one of the worst on record for the watch industry. Data released by Bloomberg and the FHS (Federation of the Swiss Watch Industry FH) show that sales have dropped over 45% between 2015 and 2016, and the level of Switzerland’s watch exports dropped 11 percent during the first 10 months of the year.

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IWC Is Making A Statement

IWC Is Making A Statement

A couple years ago I wrote that IWC was back! That was when they introduced their revamped Portuguese collection, even renaming it to Portugieser. It included a slew of brand new in-house movements, and the revamping of other pre-existing movements. To refresh our memories, this is the list of what became the latest Portugieser collection:

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Are We About To Enter A Watch Buyers Market?

Are We About To Enter A Watch Buyers Market?

After the 2016 Presidential Election in the United States, it is widely expected that there will be some economic uncertainty moving forward (at a minimum). This would affect the US, and by extension the world. Without going into a political rant, the reason for this is because proposed policies from the campaign trail point to an increase in interest rates, which basically means cost of living for the majority of people will go up. If this happens, luxuries are the first to get axed. Back in 2008 when the most recent financial crisis hit, the market was flooded with luxury cars, boats, and jewelry. It was only once the recovery really started to take hold the past couple years did we see, for example, an increase in watch prices to the point where records are being set all over the world.

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Top 10 Most "Attainable" Watches

Top 10 Most "Attainable" Watches

A little while ago I put together 'The Ultimate Watch Collection'. A collection where money is no object.

But, what if money is an object?

In other words, if we wanted to build a watch collection of 'attainable' watches, where attainable isn't necessarily cheap, but that a person making an average salary could, with time, save up to buy at least a couple, what would that look like?

Well, I'm about to tell you (in no particular order), and yes there are watches in this list that overlap with the "ultimate watch collection", and thats because money isn't everything.

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More Money Than Brains: $11 Million Steel Patek 1518

More Money Than Brains: $11 Million Steel Patek 1518

I love watches, but if you read my posts you also know I'm not one of those Horological Douchebags (HDs), that is constantly pushing the pissing contest many people with more money than brains tend to have with great regularity.

And without repeating myself (you can read older posts for that), let me present to you the most recent example: the Patek Philippe Ref. 1518 in stainless steel.

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Common Mistakes To Avoid As Watch Hobbyists, And Those Who Profit From Them

Common Mistakes To Avoid As Watch Hobbyists, And Those Who Profit From Them

I am literally beside myself when I browse around online, or happen to stumble upon conversations regarding watches by so called “experts”. The amount of junk thats out there dressed up as fact, when in reality is nothing more than some self-perpetuation prophecy designed to mold and shape public opinion in a particular direction is sickening.

It’s as if over time everything has been turned on its head. What used to be considered important is now less so and vice versa. A whole new formula has been created and passed around, which is then used by those receiving this “advice” against their own interests.

At Spazz.com we call those responsible Horological Douchebags (“HDs”). They don’t want you to think for yourself using logic, but rather they want you to trust them blindly. They’ve “been there”, so they "know of the mistakes" they don’t want you to make (wink wink).

But you still have a brain, don’t you?

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Patek Philippe 40th Anniversary Nautilus Raises Flags

Patek Philippe 40th Anniversary Nautilus Raises Flags

Earlier this month Patek Philippe launched two new Nautilus variations to commemorate the 40th anniversary of the original Nautilus: the 5976/1G and the 5711/1P.

In just about every way, this release raises nothing but flags for me, and I’d love to share the reasons why. But first, the general specs as they were presented in the official press release

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The 6 Master Complications

The 6 Master Complications

A watch's primary function is to tell us what time it is. This is why telling the time is not considered a "complication".

But anything beyond that is.

And some complications are much more difficult to make than others. And combining more than one of these complications into one watch is absolutely spectacular, hence, it's own category: Grand Complications (minimum 3 complications to qualify).

But even doing one of these things well is a challenge, and making them all, even in individual watches make for quite the repertoire.

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Icons: IWC Portuguese

Icons: IWC Portuguese

The IWC Portuguese is a watch icon.

And has been, since it's inception.

But how did it come to be? Why the name 'Portuguese'?

As the story goes, a couple of Portuguese business men commission IWC for a wristwatch that had the "precision of a marine chronometer".

This was back in the 1930s, and by 1939 IWC launched the first ever Portuguese.

What makes this watch such an icon can easily be identified by the process IWC followed to get it made. And as you will see, the idea that 'form follows function' is at the core of this wonderful watch.

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The Ultimate Watch Collection: Summary

The Ultimate Watch Collection: Summary

Today, a convenient summary!

I think the following summary, in chart form should be a lot of fun. And as you will see, it makes it real easy to visualize alternative combinations. I.e., if you prefer the Calatrava to the Reverso, cool. In your personal chart/list, you could just swap them, and it'd still make sense...

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