IWC Is Making A Statement

IWC Is Making A Statement

A couple years ago I wrote that IWC was back! That was when they introduced their revamped Portuguese collection, even renaming it to Portugieser. It included a slew of brand new in-house movements, and the revamping of other pre-existing movements. To refresh our memories, this is the list of what became the latest Portugieser collection:

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Top 10 Most "Attainable" Watches

Top 10 Most "Attainable" Watches

A little while ago I put together 'The Ultimate Watch Collection'. A collection where money is no object.

But, what if money is an object?

In other words, if we wanted to build a watch collection of 'attainable' watches, where attainable isn't necessarily cheap, but that a person making an average salary could, with time, save up to buy at least a couple, what would that look like?

Well, I'm about to tell you (in no particular order), and yes there are watches in this list that overlap with the "ultimate watch collection", and thats because money isn't everything.

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Icons: IWC Portuguese

Icons: IWC Portuguese

The IWC Portuguese is a watch icon.

And has been, since it's inception.

But how did it come to be? Why the name 'Portuguese'?

As the story goes, a couple of Portuguese business men commission IWC for a wristwatch that had the "precision of a marine chronometer".

This was back in the 1930s, and by 1939 IWC launched the first ever Portuguese.

What makes this watch such an icon can easily be identified by the process IWC followed to get it made. And as you will see, the idea that 'form follows function' is at the core of this wonderful watch.

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