Meaning of Rolex 'underline' revealed

Meaning of Rolex 'underline' revealed

When it comes to the watch collecting world, specifically the Rolex watch collecting world, the fabled 'underline' has been a mystery.  

A Submariner or Daytona or Explorer with an underline on its dial is worth easily 1000% more than a non-underline version. 

There is absolutely no difference between the watches other than the tiny bit of faded paint, but its value is, as mentioned, very different.  

Turns out it was all an elaborate April Fools' Joke by some Rolex collector! - let's call him Bubba to protect his identity. 

It was easy for Bubba to make 'underline' Rolex dials since no one expects them to be pristine and they can't be authenticated by Rolex. So a faded underline would do.  

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Watch Cases

Watch Cases

You are right that most manufacturers make good cases, especially today. And you are right that Rolex has earned a reputation for making great cases since the introduction of their Oyster case. A case design, which has defined them as a 'tool watch' company and how Rolex continues to define themselves as a brand today.

And to me, the importance of a case is extremely high, and this goes beyond the fact that the watch case is the most visible part of a watch that most demonstrates a watch company's design capabilities, etc.

To illustrate, think about how the Oyster case came to be.

It all started in the early 1900's. Up to that point only women really wore wristwatches. Men wore pocket watches.

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