Fondation de la Haute Horlogerie Is A Joke!

Fondation de la Haute Horlogerie Is A Joke!

Not too long ago the Fondation de la Haute Horlogerie (FHH), released a white paper that took them over 3 years to complete, which was supposed to define for us all mere mortals what "fine watchmaking" really is. To do this, the established a "Cultural Council" made up of 46 "experts" that would judge all brands and watches across a series of criteria both subjective and objective.

The end result was that only 68 brands managed a score high enough to qualify their watches as "fine watchmaking".

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The FHH White Paper Might As Well Be Toilet Paper

The FHH White Paper Might As Well Be Toilet Paper

Yesterday, April 26, 2017, the Foundation de la Haute Horlogerie (FHH) released a white paper on “Fine Watchmaking”. In short, the white paper was created to promote what they’re calling “Fine Watchmaking”, and they defined 4 market segments and 7 areas of expertise by which 46 “independent international experts” used to judge brands against. These people make up what they’re calling the “Cultural Council”. For a watch to be qualified it must score at least 60% where 65% of the score is objective and 35% is subjective.

In total, 86 brands were judged, 68 made the cut, and only 28 were so good they became partners.

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