Regardless of industry, companies that make products are always trying to create that perfect product that can translate not only to great sales, but that can actually become an icon.
In computers, think of the iPhone. The first true Smartphone and it literally changed how every single human who has ever held a mobile phone sees mobile telephony forever.
In the automotive world, think of what it must have been like when in the early 70’s Ferrari introduced the 308 GTB. In an era where most cars were the size of small boats, here comes this sleek, wedge inspired design that literally sliced through the air standing still. It defined Ferrari for a new generation and defined what an exotic sports car is supposed to be, having influenced hundreds of designs afterward.Read More