How Competitive Diving Helps Judge Watches

How Competitive Diving Helps Judge Watches

“A fool and his money are soon parted.”

That is a famous proverb that seems to be the foundation of the marketing used by watch brands today. In other words, for better or worse, despite the absolute fact that watches are machines, tools, instruments of time, etc., watch brands want us to view and judge watches subjectively like jewelry. This is how you end up with gold dive watches, for example, and people foolish enough to buy them.

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The FHH White Paper Might As Well Be Toilet Paper

The FHH White Paper Might As Well Be Toilet Paper

Yesterday, April 26, 2017, the Foundation de la Haute Horlogerie (FHH) released a white paper on “Fine Watchmaking”. In short, the white paper was created to promote what they’re calling “Fine Watchmaking”, and they defined 4 market segments and 7 areas of expertise by which 46 “independent international experts” used to judge brands against. These people make up what they’re calling the “Cultural Council”. For a watch to be qualified it must score at least 60% where 65% of the score is objective and 35% is subjective.

In total, 86 brands were judged, 68 made the cut, and only 28 were so good they became partners.

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The Omega Speedmaster Turns 60

The Omega Speedmaster Turns 60

Regardless of industry, companies that make products are always trying to create that perfect product that can translate not only to great sales, but that can actually become an icon.

In computers, think of the iPhone. The first true Smartphone and it literally changed how every single human who has ever held a mobile phone sees mobile telephony forever.

In the automotive world, think of what it must have been like when in the early 70’s Ferrari introduced the 308 GTB. In an era where most cars were the size of small boats, here comes this sleek, wedge inspired design that literally sliced through the air standing still. It defined Ferrari for a new generation and defined what an exotic sports car is supposed to be, having influenced hundreds of designs afterward.

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Meaning of Rolex 'underline' revealed

Meaning of Rolex 'underline' revealed

When it comes to the watch collecting world, specifically the Rolex watch collecting world, the fabled 'underline' has been a mystery.  

A Submariner or Daytona or Explorer with an underline on its dial is worth easily 1000% more than a non-underline version. 

There is absolutely no difference between the watches other than the tiny bit of faded paint, but its value is, as mentioned, very different.  

Turns out it was all an elaborate April Fools' Joke by some Rolex collector! - let's call him Bubba to protect his identity. 

It was easy for Bubba to make 'underline' Rolex dials since no one expects them to be pristine and they can't be authenticated by Rolex. So a faded underline would do.  

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Happy New Year! And Materialism As We Enter 2017

Happy New Year! And Materialism As We Enter 2017

Every year we have our "new year's resolutions", but given the holiday season has just ended, which is always filled with the standard commercialism and retail therapy, I thought it might be worthwhile to give my perspective on the subject. Specifically when we refer to a certain type of spending as "materialism" - this ties in nicely with the watch world, since 2016 was officially the worst year on record since the early 80's!

First, what is materialism?

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More Bad News For The Watch Industry (Which Isn't Necessarily Bad)

More Bad News For The Watch Industry (Which Isn't Necessarily Bad)

It has now become common knowledge that this past year has been one of the worst on record for the watch industry. Data released by Bloomberg and the FHS (Federation of the Swiss Watch Industry FH) show that sales have dropped over 45% between 2015 and 2016, and the level of Switzerland’s watch exports dropped 11 percent during the first 10 months of the year.

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Bang-For-Your-Buck: Rolex Explorer 14270

Bang-For-Your-Buck: Rolex Explorer 14270

New watch prices have dramatically increased over the years. Even when factoring for inflation, watches cost more today than any other time in history. This is why when we come across a watch that is a good deal, we like to mention it asap!

Today’s bang-for-your-buck is the Rolex Explorer ref.14270 (or even the 114270, which had minor changes: a slightly upgraded caliber 3130, the addition of solid end links, and the subtraction of lug holes), which can be bought on the pre-owned market for just over $3,000 to about $3,500. An excellent value, especially when you consider that a brand new Explorer will run you close to $7,000.

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Are We About To Enter A Watch Buyers Market?

Are We About To Enter A Watch Buyers Market?

After the 2016 Presidential Election in the United States, it is widely expected that there will be some economic uncertainty moving forward (at a minimum). This would affect the US, and by extension the world. Without going into a political rant, the reason for this is because proposed policies from the campaign trail point to an increase in interest rates, which basically means cost of living for the majority of people will go up. If this happens, luxuries are the first to get axed. Back in 2008 when the most recent financial crisis hit, the market was flooded with luxury cars, boats, and jewelry. It was only once the recovery really started to take hold the past couple years did we see, for example, an increase in watch prices to the point where records are being set all over the world.

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Top 10 Most "Attainable" Watches

Top 10 Most "Attainable" Watches

A little while ago I put together 'The Ultimate Watch Collection'. A collection where money is no object.

But, what if money is an object?

In other words, if we wanted to build a watch collection of 'attainable' watches, where attainable isn't necessarily cheap, but that a person making an average salary could, with time, save up to buy at least a couple, what would that look like?

Well, I'm about to tell you (in no particular order), and yes there are watches in this list that overlap with the "ultimate watch collection", and thats because money isn't everything.

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Patek Philippe 40th Anniversary Nautilus Raises Flags

Patek Philippe 40th Anniversary Nautilus Raises Flags

Earlier this month Patek Philippe launched two new Nautilus variations to commemorate the 40th anniversary of the original Nautilus: the 5976/1G and the 5711/1P.

In just about every way, this release raises nothing but flags for me, and I’d love to share the reasons why. But first, the general specs as they were presented in the official press release

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The Ultimate Watch Collection: Summary

The Ultimate Watch Collection: Summary

Today, a convenient summary!

I think the following summary, in chart form should be a lot of fun. And as you will see, it makes it real easy to visualize alternative combinations. I.e., if you prefer the Calatrava to the Reverso, cool. In your personal chart/list, you could just swap them, and it'd still make sense...

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