Everyone's entitled to their own opinions, but no one is entitled to their own facts. And it's a fact that watches are machines, not jewelry. Yet, the watch industry wants us (for the most part), to think otherwise. As such, the watch industry is inundated with smoke and mirrors (a.k.a. B.S.!). What we try to do is cut through the crap and focus on the substance. We pull no punches and don't care who we offend. We don't think all brands are created equal, not even all models within a brand, and we don't care if a particular watch really "moves you". Form follows function, period. And if there's no substance its crap and you should move on.