Not too long ago the Fondation de la Haute Horlogerie (FHH), released a white paper that took them over 3 years to complete, which was supposed to define for us all mere mortals what "fine watchmaking" really is. To do this, the established a "Cultural Council" made up of 46 "experts" that would judge all brands and watches across a series of criteria both subjective and objective.

The end result was that only 68 brands managed a score high enough to qualify their watches as "fine watchmaking".