Longines

The Best And Worst Of Baselworld 2017

Now that Baselworld 2017 has ended, we can all take a deep breath, the proverbial “chill pill”, and actually discuss what was released in a (hopefully) objective way. To that end, here is a small list of some of my favorite and least favorite watches from Baselworld 2017.

My Least Favorite Watches

1. Hublot MP-09 Tourbillon Bi-Axis

There were many awful watches at Baselworld 2017, in fact the awful watches represented the majority of the watches shown, but none were as bad as the Hublot MP-09. This is the kind of watch that might have targeted new money Asians or Middle Eastern buyers once upon a time, but even they would probably take a pass at this atrocity. There is literally nothing new here, which I suppose represents Hublot as brand perfectly. But the MP-09 takes bad taste to a whole new level and makes it’s buyer pay for it through the nose with it’s $169k sticker price!

The Omega Speedmaster Turns 60

Regardless of industry, companies that make products are always trying to create that perfect product that can translate not only to great sales, but that can actually become an icon.

In computers, think of the iPhone. The first true Smartphone and it literally changed how every single human who has ever held a mobile phone sees mobile telephony forever.

In the automotive world, think of what it must have been like when in the early 70’s Ferrari introduced the 308 GTB. In an era where most cars were the size of small boats, here comes this sleek, wedge inspired design that literally sliced through the air standing still. It defined Ferrari for a new generation and defined what an exotic sports car is supposed to be, having influenced hundreds of designs afterward.

The Omega Speedmaster Turns 60