Hublot

The FHH White Paper Might As Well Be Toilet Paper

Yesterday, April 26, 2017, the Foundation de la Haute Horlogerie (FHH) released a white paper on “Fine Watchmaking”. In short, the white paper was created to promote what they’re calling “Fine Watchmaking”, and they defined 4 market segments and 7 areas of expertise by which 46 “independent international experts” used to judge brands against. These people make up what they’re calling the “Cultural Council”. For a watch to be qualified it must score at least 60% where 65% of the score is objective and 35% is subjective.

In total, 86 brands were judged, 68 made the cut, and only 28 were so good they became partners.

The FHH White Paper Might As Well Be Toilet Paper

The Best And Worst Of Baselworld 2017

Now that Baselworld 2017 has ended, we can all take a deep breath, the proverbial “chill pill”, and actually discuss what was released in a (hopefully) objective way. To that end, here is a small list of some of my favorite and least favorite watches from Baselworld 2017.

My Least Favorite Watches

1. Hublot MP-09 Tourbillon Bi-Axis

There were many awful watches at Baselworld 2017, in fact the awful watches represented the majority of the watches shown, but none were as bad as the Hublot MP-09. This is the kind of watch that might have targeted new money Asians or Middle Eastern buyers once upon a time, but even they would probably take a pass at this atrocity. There is literally nothing new here, which I suppose represents Hublot as brand perfectly. But the MP-09 takes bad taste to a whole new level and makes it’s buyer pay for it through the nose with it’s $169k sticker price!