It has now become common knowledge that this past year has been one of the worst on record for the watch industry. Data released by Bloomberg and the FHS (Federation of the Swiss Watch Industry FH) show that sales have dropped over 45% between 2015 and 2016, and the level of Switzerland’s watch exports dropped 11 percent during the first 10 months of the year.

It wasn’t a big surprise, but today Apple released the second version of the Apple Watch, called Series 2.

The big change in my opinion is that the watch is swim proof. It is water resistant to 50m. But, more than that, it still has a speaker to produce sound, but the speaker itself is used to push the water that enters out. Quite innovative.

The new watchOS3 will be included, and includes a 2nd generation dual core processor that is up to 50% faster, a new GPU up to 2x faster, and this opens up a whole new world for developers and the like.

Apple just completed their annual Apple Event, and among other things they introduced the Apple Watch.

While I'm not necessarily endorsing it, because my opinion of "smart watches" is that they, like the tuning fork and quartz watch before it, will never be able to replace a mechanical watch when it comes to overall style, luxury and horological satisfaction, but thanks to the introduction of the Apple Watch, and only the Apple Watch, I do think smart watches are here to stay.

This is because the Apple Watch is unlike all other smart watches, the same way the original iPhone was unlike all other phones.