Laurent Ferrier

The FHH White Paper Might As Well Be Toilet Paper

Yesterday, April 26, 2017, the Foundation de la Haute Horlogerie (FHH) released a white paper on “Fine Watchmaking”. In short, the white paper was created to promote what they’re calling “Fine Watchmaking”, and they defined 4 market segments and 7 areas of expertise by which 46 “independent international experts” used to judge brands against. These people make up what they’re calling the “Cultural Council”. For a watch to be qualified it must score at least 60% where 65% of the score is objective and 35% is subjective.

In total, 86 brands were judged, 68 made the cut, and only 28 were so good they became partners.

The FHH White Paper Might As Well Be Toilet Paper

Happy New Year! And Materialism As We Enter 2017

Every year we have our "new year's resolutions", but given the holiday season has just ended, which is always filled with the standard commercialism and retail therapy, I thought it might be worthwhile to give my perspective on the subject. Specifically when we refer to a certain type of spending as "materialism" - this ties in nicely with the watch world, since 2016 was officially the worst year on record since the early 80's!

First, what is materialism?

Happy New Year! And Materialism As We Enter 2017

Watch under $10,000

For those who haven't read or seen the article, back in March-ish 2014 Roger Smith, Kari Voutilainen, Laurent Ferrier, and Philippe Dufour were asked what watch they'd recommend buying if the budget was less than $10,000. 

This is an interesting question because these are four of the brightest minds in modern watchmaking, and because it was for a watch under $10,000 not any watch in general regardless of price.  

Let's go through each reply one at a time:

Watch under $10,000